Getting your book into libraries or bookstores can be a significant achievement, providing long-term exposure and reaching a broad audience. However, the process involves more than just sending a copy of your book to your local library or walking into a bookstore. To increase your chances of getting your book accepted, follow these key steps:
1. Ensure High-Quality Production
The first step in getting your book into libraries or bookstores is to ensure it meets the high standards expected by librarians. Top-quality editing and production are crucial—libraries are more likely to accept professionally produced books. If your book is heavily referenced, consider including an index. Enhanced DNA Publishing follows the Independent Book Publishers Association (IBPA) Industry Standards for a Professionally Published Book. This tool will help industry professionals and independent publishers and authors bridge the gap from bias against self-published authors, independent publishers and hybrid presses when being considered for reviews, book award contests, and inclusion in bookstores and libraries.
2. Gather Reviews
Positive reviews are a powerful tool in persuading libraries to stock your book. Aim to get as
many reviews as possible on platforms like Amazon, where potential readers often look for
credibility. Encourage your readers to leave reviews on Goodreads as well. A book with a
substantial number of positive reviews demonstrates its popularity and quality, making it more
attractive to libraries and bookstores.
3. Avoid Certain Formats
When planning the production of your book, be mindful of the formats that libraries typically
avoid. Spiral-bound books, books without titles on the spine, and workbooks meant to be written in are generally not favored by libraries. Ensuring your book is in a standard, library-friendly format increases its chances of being accepted in libraries as well as bookstores.
4. Leverage Marketing Channels
Marketing your book to both librarians and bookstores requires a strategic approach using the right channels. Consider advertising in publications that librarians and bookstore buyers read, and aim to get your book reviewed by those popular within both communities. Participating in library acquisition events and book trade shows can be highly effective, as these allow you to
showcase your book directly to key decision-makers. Additionally, collaborating with other authors and publishers for joint marketing efforts can help amplify your reach and appeal to a broader audience.
5. Direct Mail Campaigns
A targeted direct mail campaign can be an effective way to get your book noticed by librarians or bookstore owners. Send sell sheets and postcards that highlight the unique features and benefits of your book directly to libraries. Providing librarians with detailed information about your book helps them make informed purchasing decisions.
6. Media Attention
Gaining media coverage can significantly increase public interest in your book, which, in turn, can attract the attention of book purchasers. By appearing in media outlets, you create a buzz around your book that makes it more likely to be considered and added to their collections.
I am really proud of some of the Enhanced DNA Publishing authors who have been able to accomplish this. I am also proud of two of my books that are in the Ujamaa Bookstore as well as the Indianapolis Public Library, Center for Black Literature at the Central Library in downtown Indianapolis!
Getting your book into libraries and bookstores requires careful planning, high-quality
production, strategic marketing, and the right approach to reviews and formats. By following
these steps, you can improve your chances of having your book stocked in libraries and
bookstores, allowing it to reach a wider audience and enjoy lasting success.
Denola M. Burton is the Founder and CEO of Enhanced DNA: Develop Nurture Achieve, LLC and Enhanced DNA Publishing. Through Enhanced DNA, Denola develops and nurtures individuals and organizations to achieve their Leadership, Communication and Performance goals and objectives. Denola is also an author and publisher and through Enhanced DNA Publishing, assists new and newer authors in publishing their books according to the standards of the Independent Book Publisher's Association (IBPA). Denola retired from Eli Lilly and Company after 27 years where the majority of her career was focused on Employee Relations/Human Resources. Interested in becoming an author? Check out Denola's award-winning book, Enhancing Your Author DNA: Step-by-Step Publishing Guide.
You can connect with Denola on Facebook, Instagram and LinkedIN Enhanced DNA or send a message to DenolaBurton@EnhancedDNA1.com.
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